What happened at EA Masters 2026: awards, AI and a secret stash of mini Cokes

EA Masters 2026 brought the UK’s most ambitious estate agents together at Evolution London on 3 November, and as a Platinum Sponsor, we had a front row seat for all of it. Here’s what happened on our stand, on the stage and, for the record, where all the chocolate went.

EA Masters is an annual conference and awards day for UK estate agents, bringing together leading industry speakers, an Innovation Hall of more than 50 exhibitors and an awards ceremony.

EA Masters 2026 at a glance

• When: Tuesday 3 November 2026
• Where: Evolution London
• Founder: Peter Knight
• What’s on: speakers on the main stage, a 50+ exhibitor Innovation Hall and the Best Estate Agent Guide Awards
• Our role: Platinum Sponsor, with a stand in the Innovation Hall

The best pitch of the day wasn’t ours

The highlight of the day happened when we weren’t even looking. Our Commercial Director, Nikki Cole, came back to the stand to find one of our customers pitching Greenhouse OS to a new agent, completely unprompted.

“My favourite part of the day was walking back to the stand and finding one of our customers pitching Greenhouse OS to a new customer, completely unprompted.” Nikki Cole, Commercial Director, Greenhouse OS

No demo script beats that.

Own your technology: what the speakers said

One message came through loud and clear from the main stage at EA Masters 2026: the agencies that own their technology are the ones that will win.

“What’s critical is having a system built by estate agents for estate agents. Being able to customise your own CRM is essential!”

Guy Gittins, CEO, Foxtons

Richard Waind, CEO of Betterhomes, made the same case from the stage: agencies that own their technology can turn it into a competitive advantage.

Two of the industry’s biggest names said it on stage, and it’s exactly what we build. Greenhouse OS was started by a team from an estate agency, and our Product Council of agency leaders helps shape what we build next. Every agency can customise its CRM to how it works, rather than the other way around.

Live AI on stage (and a slightly shaky hand)

Live demos aren’t for the faint-hearted. Our CEO Ian Preston took to the stage and demoed India, our voice AI assistant that plugs straight into the CRM, talking to her in real time in front of a packed room. Steady nerves, slightly less steady hand. The line on the big screen said it best: India organises your day, then holds you to it.

Over on the stand, we showed agents Headless, which lets them talk directly to their CRM through their choice of AI: ask it questions, build reports and even change how screens look, simply by asking.

Missed the demo? Book a 30-minute chat and we’ll show you what your CRM can do when you can ask it anything.

Life on the stand

A few things you might have missed at EA Masters 2026, unless you were with us:

• The chocolate: we brought salted caramel bars from Choc Affair, made in York like us. They all went, and we’re still getting messages asking if there are any left. Alas, there aren’t.
• The secret stash: if you were handed a mini can of Coke from under the counter, you’re officially part of the Greenhouse OS family.
• The notebooks and pens: slightly more durable than the chocolate. If you picked one up, we’d love to see what you’re planning in it.
• The bacon sandwiches: absolutely incredible. Nikki took a bite at the exact moment the photographer arrived, which tells you everything about our timing.
• The socks: our neighbours at Moneypenny had nowhere to store their socks, so they lived in our cupboard for the day. Neighbours look out for each other.
• By the numbers: countless demos, 108 cups of coffee, 9 mini Cokes, 0 chocolate bars left.

Who won Outstanding Contribution at the Best Estate Agent Guide Awards?

Spencer Lawrence, Lettings and Sales Managing Director at Paramount Properties, won the Outstanding Contribution award at the Best Estate Agent Guide Awards, held at EA Masters 2026. Nikki Cole, who joined us as Commercial Director last month, presented the award. What a way to spend one of her first big days with the team.

Spencer is also a member of our Investment Product Council, the agency leaders who help shape Greenhouse OS. We see his contribution to the industry first hand, and we’re so lucky to have his input. If you missed it, read Spencer’s thoughts on navigating the Renters’ Rights Act.

Catching up with the Greenhouse OS family

Events like EA Masters are a chance to put faces to the names we speak to every week. It was brilliant to catch up with so many customers, friends and partners, old and new, and to hear what’s working in their agencies, what isn’t, and what they want next. We’ve written it all down (in our notebooks, naturally).

Happy birthday, SJ

EA Masters fell on our Sales Director SJ Taylor’s birthday this year, so we finished the day the only way that made sense: dinner at Med Salleh London, a warming bowl of pho and a candle in the cake.

EA Masters Photo Gallery

Missed us at EA Masters 2026?

If you didn’t make it to the stand, or you did and the chocolate had already gone, we’d still love to show you what you missed. See how agents are using Headless and Digital Negotiator to grow, and read our success stories.

Book a 30-minute chat with the Greenhouse OS team.

EA Masters 2026: frequently asked questions

What is EA Masters?

EA Masters is an annual conference and awards day for UK estate agents, founded by Peter Knight. It brings together leading industry speakers, an Innovation Hall of more than 50 exhibitors and an awards ceremony.

When and where was EA Masters 2026?

EA Masters 2026 took place on Tuesday 3 November 2026 at Evolution London. Greenhouse OS was a Platinum Sponsor, with a stand in the Innovation Hall.

Who won the Outstanding Contribution award at the Best Estate Agent Guide Awards?

Spencer Lawrence, Lettings and Sales Managing Director at Paramount Properties, won the Outstanding Contribution award. It was presented by Nikki Cole, Commercial Director at Greenhouse OS.

What did Greenhouse OS show at EA Masters 2026?

We demoed Headless, which lets agents talk directly to their CRM through their choice of AI, on our stand. Our CEO Ian Preston also demoed India, our voice AI assistant, live on stage.

What was the big theme from the EA Masters 2026 speakers?

Owning your technology. Guy Gittins, CEO of Foxtons, said having a system built by estate agents for estate agents is critical, and that being able to customise your own CRM is essential. Richard Waind, CEO of Betterhomes, made the same case.

How can I see a Greenhouse OS demo if I missed EA Masters?

Book a 30-minute chat with our team and we’ll show you Headless, Digital Negotiator and how Greenhouse OS can be customised to the way your agency works.