Finance Yorkshire invests £600,000 to scale disruptive York tech firm Greenhouse OS

York based tech firm Greenhouse OS has announced a £900,000 investment round to scale its next-generation estate agency platform.

A £600,000 investment from Finance Yorkshire’s Growth Fund is supporting the company’s expansion plans which includes attracting more multi-office estate agencies as clients. A group of private, angel investors has also joined the investment round adding a further £300,000.

Unlike traditional ‘out-of-the-box’ software, Greenhouse OS has built a true operating system on the Salesforce platform. Greenhouse OS says it is designed to empower estate agencies to build, scale, and evolve without ever hitting a technology ceiling.

Greenhouse OS founders Alex Rhodes and Ian Preston are leveraging decades of property industry experience to deliver an integrated AI suite that moves beyond generic chatbots to provide intelligent, sector-specific automation that understands the nuances of the property journey.

The company is based at York Science Park and employs almost 20 staff including a team of 10 engineers.

Alex said: “Our platform is built for ambitious agencies that have outgrown the limitations of standard software. This investment from Finance Yorkshire is the fuel that allows us to maintain the pace of innovation required in a competitive market. We aren’t just giving agents another tool; we’re giving them a true operating system that allows them to scale and evolve indefinitely without ever hitting a technology ceiling.

“The capital is directly accelerating our roadmap, from expanding our engineering team to deploying sophisticated AI automation that handles the heavy lifting, such as 24/7 viewing bookings. It ensures our clients stay ahead of the curve while they focus on what they do best, building relationships and closing deals.”

Finance Yorkshire Chief Executive Alex McWhirter said: “Greenhouse’s platform is now commercially deployed with multiple estate agencies committed to long term contracts.

“Finance Yorkshire is pleased to support the Greenhouse team in its next growth phase as it embraces the potential of AI to evolve its platform and develop further applications.”

Finance Yorkshire is preparing to make further investments after a positive review of its investment performance over the last three years during which 70 SMEs were supported, creating and safeguarding over 780 jobs and attracting £30m of private sector investment.

Investments from Finance Yorkshire’s funds are expected to total £50 million by 2027, enabling more SMEs across Yorkshire and Humber to grow and prosper.

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