Introducing our brand new, customisable App pages

At Greenhouse OS, we believe your software should speak the same language as your team. That’s why our customisable App Pages are built with total flexibility in mind, giving you complete control over what you see and when. 

In a busy estate agency, no two days are the same, and no two agencies run their business exactly the same way. Whether your team is chasing up sales progression, booking viewings, or handling incoming messages, you need an operating system that adapts to your business, not the other way around.

What are App pages?

An App Page is a curated list of data that is relevant to the exact activity you are doing at the time. Instead of hunting through different parts of a system, everything you need for a specific task is gathered in one place.

For example, you can have dedicated App Pages for:

• Prospecting: Keeping track of properties currently on the market.
• Messages: Managing portal enquiries, instant valuation tools, and website leads in one feed.
• Sellers & Buyers: Viewing all applicants or breaking them down into segments like first-time buyers.
• Viewings & Progression: Staying on top of daily appointments and pipeline milestones.

Best of all, if there is a specific process your agency runs that isn’t covered by a standard App Page, like board management, you have the total freedom to create a brand new one from scratch.

Your agency. Your language. Your way.

Greenhouse OS is designed to be fully customisable, letting you tailor the system to match your business’s actual terminology and daily habits from day one.

Below are some examples of how you can make the platform entirely your own:

• Design your own message centre: You can point absolutely anything you like at your message centre, from portal leads and website enquiries to instant valuation tools and direct emails. Set it up to receive your inbox exactly how you want it, and create different tabs to segment your data. Your agents can choose exactly how this information is displayed so they can spot urgent notes from sellers or buyers instantly.
• Create your own tabs: View the data that matters to you most. Instead of clicking through multiple screens, agents can create custom tabs to get an instant feed of the files driving their day, whether that is a dedicated list of “Hot Applicants,” a quick view of “Chains Pending Exchange,” or a compliance tracker for “Gas Safety Expiries.” 
• Use your own internal language: If your team calls a valuation a “valuation,” keep it that way. If your brand prefers “market appraisal,” you can change it instantly.
• Tailor it to your clients: Do you deal with “tenants,” or do you prefer to call them “residents”? Greenhouse allows you to swap the phrasing across the system to match your brand’s voice perfectly.
• Reporting on App Pages: If it is set up on an App Page, you can build a report for it. Greenhouse lets you turn any of your custom workflows into actionable business insights. 

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Greenhouse OS is a limitless CRM and operating system designed to help estate and lettings agencies scale without boundaries. Powered by the robust Salesforce platform, it replaces rigid software templates with highly customisable automation, enabling agencies to win more instructions, master pipelines, and eliminate operational friction.