Jamie Curtis on branding, culture, and agency tech

“Part of our marketing and part of our original ethos was just doing things different and better – not just doing them different for different’s sake, but because we felt it would be a better thing to do.” Jamie Curtis, Cooke Curtis & Co.

Season 3 of the Estate Agency Leaders podcast is officially LIVE.

If you run an estate or letting agency in today’s market, you already know that staying ahead requires more than just standard sales tactics. It demands forward-thinking leadership, robust systems, and a relentless focus on growth.

In this weeks episode Ian Preston joins Jamie Curtis, Partner Cooke Curtis & Co.

This episode features an in-depth conversation with Jamie Curtis, co-founder of Cook Curtis & Co, exploring how he built Cambridge’s leading single-branch estate agency.

Curtis shares his journey from stepping away from a corporate role to setting up an independent agency, highlighting how an initial investment in standout branding, high attention to detail, and distinct marketing helped the business carve out a unique market presence.

The discussion covers key operational strategies, including navigating business partnership transitions, choosing single-branch dominance over multi-office expansion, and maintaining strong community connection.

Additionally, Curtis highlights his forward-thinking approach to agency tech, explaining how AI, automation, and instant digital response tools are reshaping modern estate agency by streamlining out-of-hours inquiries and boosting service quality.

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Estate Agency Leaders is the definitive real estate podcast for UK property professionals. Hosted by Ian Preston, this leadership podcast delivers honest conversations with forward-thinking agency owners and innovators.

While other real estate agent podcasts focus on basic sales, we explore how elite leaders build culture, drive performance, and embrace CRM technology to stay ahead. From independent branches to national networks, get practical insights from those shaping the future of property. Join us and take your seat at the table with the people moving the industry forward.

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