The reality of growth: Verona Frankish on leadership, psychology, and the path to profit

Season 3 of the Estate Agency Leaders podcast is officially LIVE.

If you run an estate or letting agency in today’s market, you already know that staying ahead requires more than just standard sales tactics. It demands forward-thinking leadership, robust systems, and a relentless focus on growth.

In this weeks episode Ian Preston joins Verona Frankish, CEO Yopa Property

This episode features an in-depth conversation with Verona Frankish, CEO of Yopa, exploring her journey from growing up as the eldest of eight children in Northern Ireland to leading a major proptech brand. Frankish shares her leadership philosophy, emphasising the fundamental importance of building trust, creating psychological safety, and fostering a culture of healthy, open debate within senior teams.

The discussion covers her strategic growth plans to evolve Yopa’s trajectory through to 2030, alongside the practical deployment of AI and automated solutions to streamline repetitive processes.

Additionally, Frankish reflects on her work with Women in Estate Agency (WiEA), detailing new hub initiatives aimed at empowering the next generation of property leaders and challenging the industry’s historical lack of diversity.

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Estate Agency Leaders is the definitive real estate podcast for UK property professionals. Hosted by Ian Preston, this leadership podcast delivers honest conversations with forward-thinking agency owners and innovators.

While other real estate agent podcasts focus on basic sales, we explore how elite leaders build culture, drive performance, and embrace CRM technology to stay ahead. From independent branches to national networks, get practical insights from those shaping the future of property. Join us and take your seat at the table with the people moving the industry forward.

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